Brand Fortune has evolved over the years. It has reached a stage in its journey where it no longer stands just for functional and qualitative superiority. Brand Fortune celebrates relationships and at the heart of the brand is the role it plays in fulfilling the inherent need of today's home-maker: to bring her time-strapped family together for a delicious meal. Fortune is the enabler of this tasty and healthy meal that binds her family together. It helps the home-maker balance the conflicting demands for taste and health by her family.